In a small Hungarian town, Paks, I saw an empty billboard by the bus station. Despite being placed in front of the waiting passengers, in a prime spot for attracting attention, it had nothing to say. In contrast to the way that billboards usually function - to provoke the desire to consume and accumulate more and more - I liked the idea that, in this case, the billboard appeared to be making the statement that nothing is what you need: in both a passive and active sense. But there remains a sense that as it's on a billboard, even that may be packaged and sold. In order to make that statement more explicit, I cut out and pasted the letters to spell the Hungarian word "Semmi" (Nothing).




Exhibitions:
Intermedia, House of Culture, Paks, July, 1996.